Certified Advisor Guidance

Investors seek specialized guidance from certified advisors

Investors today seek wide-ranging expertise and guidance from their financial advisors. Providing a calming influence, delivering cutting-edge investing strategies and offering tax-law guidance are among the services investors expect from their advisors, according to recent research conducted on behalf of Investment Management Consultants Association® (IMCA®). The research, based on 1,041 responses from investors with investable assets between $50,000 and more than $1 million, reveals key investor wants, insight into how investors feel advisors are delivering on various services, and a look at how investors value certifications.

What do investors want from their advisor?

  • A calming influence. 83 percent of investors say that their advisor helping them stay calm when the market drops is very important or critical.
  • Help maintaining a long-term perspective. 92 percent of investors say it is important or critical that their advisor help them maintain a long-term investing approach.
  • An ongoing understanding of new tax issues. 80 percent of investors with $1 million or more in investable assets say it’s important or critical that their advisor help them stay current on the latest tax-law changes.
  • Cutting-edge investing strategies. 63 percent of investors say providing access to cutting-edge investing strategies is important or critical.

Is there a discrepancy between investor wants and what advisors are delivering today?

Investing expertise is key.

What competencies do investors cite as the most valuable ones they pay advisors for?

Certified advisors wanted.

Sixty-nine percent of investors with more than $1 million in investable assets say it’s important or critical that their advisor hold voluntary certifications in addition to required licenses and registrations.

Research conducted by If Not Now Research, 2015.

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